![]() ![]() That being said, the most expensive keywords can cost upwards of $50 per click! The average CPC across all industries ranges from $1.36 for real estate ads, up to $8.67 for legal/attorney ads. This number will vary depending on your industry, as some keywords are more expensive to bid on than others. Google Search Ads CPC Ĭost per click, or CPC, is the amount you pay each time someone clicks on your ad. There are many factors that can affect your CTR, such as the quality of your ads or website, how targeted your ads are to specific user interests or demographics, and even how competitive your keywords are in relation to other search results.īy closely tracking and optimizing these aspects of your campaign, you can improve your overall CTR and maximize the return on your advertising investment. While this number will vary depending on your industry, the average Google Search CTR across all industries is 6.63%. It is defined as the percentage of people who click on an ad out of the total number of people who see it. Your click-through rate, or CTR, is a key metric for online advertisers. ![]()
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